Founders Story

"didn’t plan to start a clothing line. I just wanted to create something cool, something useful, something to add to the culture.

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I’ve always loved streetwear, not just the labels, but the lifestyle. Growing up, I rocked Karl Kani, Akademiks,
Rocawear, Phat Farm, Enyce, Cross colours, Supreme, Pelle Pelle, throwback jerseys, School of Hard Knocks, BAPE, Ice Creams, Ed hardy, Red monkeys. Audigier jeans, and everything in between but it wasn’t just about what I woreit was what it represented.


Style, for us, was identity. It was about confidence, attitude, and staying solid, was about the principles and staying real, keep it hundred as we say. 

A hip-hop baby  raised in the rap element where style and principles meant everything. We didn’t just get dressed, we made statements.

Funny thing is, I never sat down and said, “I’m gonna start a brand.”It just happened off the strength of an idea.

  • I always thought the double Styrofoam cup culture from Houston was a mad cool flex. That slowed-down, lean-back style. So I thought why not flip it? 

    Make it sustainable, add a lid, brand it, and sell them online. Just a UK twist on something iconic. A cleaner, cooler alternative to the red party cup.

  • At the same time, I watched Planet of the Apes, and Caesar, the leader, hit me deep. That energy to protect, lead, stand for something  felt personal. I picked a pencil and sketched out a logo : a handsome silverback gorilla holding a cup with Kool-Aid with some ice cubes in it, ensuring  it was colourful and vibrant. That’s how Silverback Group was born.

That logo became the face of Silverback Group, and the soul of Flavours London.

While waiting on the cups to get made, I printed the logo on a plain black tee and wore it to a day party just to raise awareness.

That same day, 19 people asked to buy one. I didn’t even know I had a clothing line yet but that’s how it started.

No big investors. No fashion degree. Just a deep love for style, self-expression, and the belief that clothing should feel as good as it looks.

After that first drop, I realised the smart move was to start with dad hats, no size issues.
I dropped 700 units and they sold out within a month. That was the moment I knew there was room for the brand within the clothing business.

We’re Not Just Selling Clothes  We’re extending and having a positive impact on the Culture.

Flavours London is about more than fashion.

It’s about legacy, energy, and expression, the kind born on street corners, in studio sessions, and in everyday life.

  • This brand is for those who carry the culture.
  • Those who walk with purpose.
  • Those who wear their story.
  • The Good seed Bad Soil !